Aesthetically pleasing designs can provide memorable experiences that differentiate a brand. However, interfaces should only include necessary elements, with high informational value. Clarity will always win over visual flourish.
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Responsive website designs
The term responsive design was coined by Ethan Marcotte in 2010 and described the use of three techniques in combination.
- The first was the idea of fluid grids, something which was already being explored by Gillenwater, and can be read up on in Marcotte’s article, Fluid Grids (published in 2009 on A List Apart).
- The second technique was the idea of fluid images. Using a very simple technique of setting the
100%, images would scale down smaller if their containing column became narrower than the image’s intrinsic size, but never grow larger. This enables an image to scale down to fit in a flexibly-sized column, rather than overflow it, but not grow larger and become pixellated if the column becomes wider than the image.
It is important to understand that responsive web design isn’t a separate technology — it is a term used to describe an approach to web design or a set of best practices, used to create a layout that can respond to the device being used to view the content. In Marcotte’s original exploration this meant flexible grids (using floats) and media queries, however in the almost 10 years since that article was written, working responsively has become the default. Modern CSS layout methods are inherently responsive, and we have new things built into the web platform to make designing responsive sites easier.
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